Group Crit

What are the intentions? 

Brand the exhibition by visualising the concept of a mixtape and cassette format.

How can this be achieved?

Using visual references to the era of the cassettes 80's and 60's, a retro style. Exhibition set up plan has the aesthetic of a cassette format. Also creating a warped visual aesthetic to the type and imagery to visualise the warped audio associated with a cassette.

How does this answer the brief?

By referencing a relatable concept to the context of the exhibit. The cassette works as a musical element to visualise the micro-genres. Using the idea of mixtape as a theme to the exhibition also answers the brief by justifying showcasing different responses to micro genre's visually and aesthetically.

Feedback from the Crit based on Initial Ideas:

- Concept: Format of cassettes & Mixtapes - referencing warped audio 

- The mixtape references different responses and approaches to the brief. 

- The mixtape means we can consider mixing aesthetics to bring the concept together

Why? (Thoughts)

Have a clearer concept: so the target audience understand the design decisions and background of the exhibit.

- Consider how cassettes were named?

Why? 

To gain further background knowledge and contextual information relating to the concept

- Consider a more mechanical element to the design - possibly in way finding?

This relates more clearly to the concept of a cassette format by using format and the construction of the cassette as a visual element.

- For the catalogue consider one folded page format with a front back and inside.

Why?

Works well to link the production and design of the catalogue with the concept 

Initial Catalogue Layout: