The Sign
Pictograms – warn guide
and protect must be immediately decipherable. Internationally recognisable and independent
of culture
Analysing a sign
Made by 2x2 grid
3 horizontal and
vertical lines
How can a sign be made
different?
Consider how a sign can
communicate a meaning such as:
Object - C3
Container - C2
Protection - G7
Beginning - A4
End - F3
Forms can be open or
closed or both open and closed or have no connection. No connections are not
signs because they are not one figure form.
Semiotics
Study of Signs and
Meanings
Semantics: relationship between
signs and things they refer to
Syntax: relations among
or between signs
Pragmatics: relation
between signs and sign users
Signs are dependent on
context knowledge society and culture.
Signs are:
-
Indicative
-
Imperative
-
Influential
Basic Signs:
The Square
The Triangle
Offers stability and the
idea of being grounded
The Circle
Feelings can be
addressed strongly by the circle
The arrow
More influence on a
vertical play
The cross
An embodiment of symmetry
Otl Aicher : Olympic
icons
-
Created
using a grid
-
Intent on
the event
-
Radical different
visual identity than the 1936 Games
-
Resultant in
a modern colourful look
-
Fashion a
universal pictogram language
-
Universal and
timeless
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