What image comes to mind when you think of WikiLeaks? Some see it as heroic, others as destructive. Daniel Van der Velden of the design studio Metahaven argued, WikiLeaks ought to re-evaluate its "visual identity." "Does it matter what it looks like?" he asked in a talk sponsored by the Graphic Design Museum in the Netherlands. "Maybe it does."
It was argued WikiLeak's evolving public role means that it now operates in a different "image economy." That phrase Van der Velden explained, refers to "the set of images and faces, visual impressions, that surround the organisation and the values that these stand for." For example a Google search for WikiLeaks, now brings up not just its logo and pictures of Assange but also images of war, famous politicians, prominent supporters and opponents. "WikiLeaks is becoming this sort of geopolitical player." he continued, and the visual style should reflect this.
Since its founding in 2006, WikiLeaks has been engaged not just in the distribution of information but also in competition within a marketplace of ideas, reputation and perception.
(https://www.nytimes.com/2011/01/16/magazine/16fob-consumed-t.html)
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