Group Meeting

Concept: What is research based on? Does it communicate a core idea? Is it clear and simple? 

Branding Strategy  : What are the rules? How do you justify these?

TYPOGRAPHY : Logotype / Typeface 

IMAGE : Poster, Invite, Social Media 

LAYOUT : Grid, Format 

COLOUR : Specify colours - Pantone etc. 

PRODUCTION : Materials, Methods used 


Typeface : Could the type be warped to visualise the aesthetic of the audio on cassette being slightly distorted 

Logotype: Reel to Reel with C-60 and C-90 names for each room, this references the actual context of cassettes

Colour Scheme: Reference CYMK to fit with C-90 

Other methods of Promotion: 

- Tote Bags 

- Stickers 

Exhibition Plan: 

Refreshments or stickers on a table as you go up the stairs. Birds-eye view cassette layout. Genres split onto each wall. Boards dividing the space with alternate 


To Summarise

Title : Reel to Reel / C-60  

Imagery : Photos from the 60's  - when tapes were created and Warped to represent the warped sound of cassettes.

Grid : From a JCard / Floor plan exhibition layout 

Layout : Cassette Floor Plan categorised by genres 

Wayfinding : Vinyl Stickers on floor ( latimes.html )

ROLE : 

Catalogue : Elouise and Alex 

Initial Layout : 

Taken from the exhibition layout 

Or 

A double sided spread one side illustration other side information - A Map