Group Research Ideas

GROUP RESEARCH 
INITIAL IDEA FOR VISUALSTRATEGY
RULES AND BRAND GUIDANCE FORMATS

CONCEPT

BRAND STRATEGY 

LOGOTYPE 

CATALOGUE 

EXHIBITION LAYOUT 

POSTER

PRINTED INVITE 

SOCIAL MEDIA 
- How to curate it
- Galleries 
- Colour to black and white 
- Strategy 
- A countdown releasing things 
- A talk from a designer or record label
- Give the first 20 people who turn up something - stickers? 

Best Examples of Strategy and idea applied 

OK-RM - Under the same sun Branding 

Exhibition considerations:

• Design is a face paced environment 
• Intuitive process
• Work with different disciplines 
• Approached from different point of views 
• Curated to an experience 
• Solve the problems and scenarios 
• Responsibilities within the project 
• Treat as a fictional space 
• Narrative layer - experimental 
• Fact meets fiction layer 
• Scenario layer 
• Consider specifics - characteristics or characters 
• Deceptive, devious, stylist 
• Publication acts as a guide 
• Priming a space suitable to the exhibition such as relevant videos 
• Convey a range 
• Simultaneously viewers not knowing what to expect 
• Work in a range of scales 
• Different objects have different effects
• Does the work interact with each other 
• Captions containing numbers no name 
• Explore language and meaning through text 
• Feeling or attitude to language used 
• An exhibition creates an effect for the audience 
• How can it be connected to feelings fear and love 
• Mood boards that inspired the curation 
• Thesis of exhibition 
• Research materiality 
• Investigate the perfect sampling and test it
• Forums and workshops on how materials relate to place of exhibition 
• Build diagrams of project - could this be an outcome 
• Do the materials come together?
• What is the structure of the exhibition?
• Consider alternative materials they are cheaper