The Brief : Design for Print

OUGD504

Studio Brief 1 – Design for print

Brief title / working title

Intoxication. The Morning After

Short description of publication (purpose)

Explore the concept of intoxication derived from excessive alcohol consumption. The approach should be light-hearted. Explore the idea further by basing the publication on the morning after a night out. This can be engaging through humour, production techniques or both. The content should be relatable to the audience.

Target reader / audience (include reasons)

18-30

References/Competition (3 titles)

(USP, bookshop section, other points of sale) Tove Jeppsson Bohlin - Making Variable - An act of reading Positioning

Must take a humorous relatable approach. The book aims to evoke a positive emotive response. On sale in bookshops locatable in the funny humour and entertainment section.

Price point

TBC after production

Format/Production Considerations

-       Consider how either imagery or type can explore the concept of intoxication? -       Can alcohol be used in some way during productions? -       What objects can be associated in some way with intoxication? -       Does the publication need to be bound?