The second experiment is based on creating a coloured version of the publication. I based the concept of this publication closely to the context of a smartphone. The colour scheme was selected from an iPhones nightshift mode. This gave the publication aesthetic an interesting gradient effect through colour. This also worked well to reflect night and day that can relate to the morning after.
Experiment 1
What worked well:
- The choice and contrast of stock
- The altered grid so all type content is contained within the screen
- Perfect binding as the bound method
What didn't work well:
-The cover should be higher gsm such as black card
- The glue binding could be done to a higher standard
Experiment 2
What worked well:
- The use of colour in the form of a gradient
- Colour relates well to the concept of a smartphone
- Could the text go from large to small on each page
- Could stock go from glossy to matt?
What didn't work well:
- Choice of stock - justified as only a mock up
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