Personal Practice Lecture

Studios to Research
Colophon Foundry
A Practice for everyday life 
Common name NYC
Mother London 

Case study : The Process of Designing a Publication

Research - Design - Production

Discussion with client over collaboration
- Deadlines
- Content 

Create a Brief

Set out aims 
- How can book engage reader - performance game 
- Present in acceptable way 

Audience 
- How does it appeal to selected audience 

Research
- Nostalgic relates to classic book e.g. Penguin Books 
- Format of book - Pocket sized 
- Children's book for adults 
- Research informs design and production of the book 
- Informs use and how book can be interacted with

Design Process
- Fold or placement of type to interact with the book 
- Present content in weird way 

Forming the Idea 
- Phrases to understand idea 
- Every page an adventure 
- Puzzle or game 

What do you want to achieve 
- How could design activate book through reading 
- Something to discover make sense of on each page? 

Test prints 
- Layouts 
- Scale 
- Varying font sizes? 
- Interesting grids

Production - Printing and proofing 
- Knowledge of Pantone and CMYK
- Document everything 
- Photographs of Process 
- Show book in Real world application 
- How can it be advertised/exhibited?

Recommended reading:

- John Burger Ways of Seeing
- How to be a Graphic Designer Without Losing Your Soul Adrian Shaughnessy
- Things I Have Learned in My Life So Far Stefan Sagmeister (playing with the book)
- Flaneur Magazine Studio Yukiko (format)
- The Life and Opinions of Tristram Shandy A Practice for Everyday Life (one of the first graphic novels)