People aren't sure whether they can go to an exhibition/when and where they are?
People go to the exhibitions for the enjoyment of the experience
Leeds Arts University:
- New experience
- You can't leave empty handed
- Gives you what you miss
Proposition
LAU provides a different experience?
Unlike you've seen before
Different to what you've seen before
Next step:
Gather feedback to refine proposal
Refined proposition:
'You'll take something away'
Initial typography ideas inspired by the proposition:
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