SB1 Design for Print : Evaluation

The final production of the publication was produced digitally. Saddle stitch binding using black staples relates well to the high contrast aesthetic of the publication. The final publication experimented with different stock and colour to see which variation visualised the brief most appropriately. The first example used black stock and white ink. This revealed how contrast could be visualised against darker stock with a white stock contrasting the rest of the publication as a cover page.

However, the white stock was more appropriate to the digital element associated with a ‘phone screen’, therefore more fitting of the brief. The foil finish on the cover and cover page added a visual element for the reader to engage with, by highlighting the legibility of the typeface. The layout and page order works well to visualise the drunk concept through the varying scale of type. Considerations to print included scale and crop marks to make the content scale fit to existing phone dimensions of an iPhone 8 plus. This was enhanced visually by adding a larger cover to add greater focus to the scale of the content.

With knowledge of Pantone referencing and CMYK the other aim of the brief included keeping costs fairly low to make the book affordable to all members of the wider target audience, 18-30 year olds. Using a monochrome colour scheme kept production costs low, meeting the cost efficiency requirement set out by the brief. As black and white printing is cheaper to produce than a coloured print. The black and white colour scheme visualises contrast appropriately and creates a fairly neutral element to the publication. Meaning the publication can equally target the target audience of both genders with no hinderance of obvious visual preference regarding colour. For example pink is commonly associated with female and blue with male. 

Overall the publications simplistic aesthetic with high contrast works well to create and impact. The publication mainly uses a varied scale to engage and focus the reader, reflecting on emotive responses around the reader and theme of the publication the ‘Morning After.’ 

Final Production

Contrast variation 

Final Publication