Once the design was altered to contain the exact pantone colours. The branding really came together. This made the design of the catalogue work collaboratively with the rest of the rest of the brand merchandise i.e. posters and invites.
What are the intentions?
To produce a catalogue that effectively represents our group brand C-60
How can this be achieved?
Using the brand colour scheme, imagery, logo, type and typeface to collaborate all design elements of brand.
How does this answer the brief?
Creating a brand and design elements that fit the brand and visually communicate the concept.
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