To make the catalogue more relevant to the brand we introduced our own typography for the headings and kept Futura Medium condensed as the generic typeface for body text. The typeface is not filled in to represent the structural element relating to the concept.
Using this typeface was more relevant to the concept but does not work on a smaller scale hence only being used for headings and key large information on the posters.
The thin typeface for the logo did not work in the design for the catalogue title due to the thin textured stroke. Even a high contrast colour made the logo appear pixelated. Therefore we made the decision based on this to use our selected body type Futura Medium Condensed to visualise the title of the exhibition.
No comments:
Post a Comment