Initial ideas and a starting point came from a strict concept by designing ideas that stick to a strict rule. For example type fits within a specific shape such as an element of a sound wave, however this idea seems too cliche to develop further. Creating alternative visual meaning to type, as seen below I created the type for the title using only numbers with the overlaid lettering to ensure legibility. Finally I also considered using a grid system and using type to create the visual aspect of the poster so I wasn't just adding type to make the design a poster. This rule challenges basic rules with kerning and type which made it interesting to read over plain boring text with no playful attributes.
Alternative visual meaning : numbers as letters
Cliche : challenges legibility but makes interesting imagery purely based on aesthetics
Using grids and challenging type rules e.g. kerning, scale, size etc.
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