Chip Kidd Offset 2009

-       Takes phrases from everyday life to name his lectures i.e. Bitch I don’t know your life

-       Hierarchy of approval from the editor to the author in the designing of a book jacket

-       Having a concept - A Journey

-       Augusten Burroughs - Dry Book Cover

-       Ideas generated from the book title

-       On a broad theme experiment with less obvious solutions

-       Kidd started at Random House in 1986

-       Design should stand out against other competitors and concepts

-       Consider collecting objects associated with a theme such as a genre or title

-       Play on alterations of objects and maybe add something not associated with the theme to make a statement

-       Perhaps capture the soul or feel of a book within the design

-       Adding colour “so people will buy it”

-       Consider a comedy approach

-       Do something that hasn’t been seen before

-       David Sedaris - take your eye on a journey through type hierarchy

-       Wide range of books allows Kidd to explore different feelings of design

-       Simple powerful graphic can be effective

-       Kidd’s book ‘The Learners’ – use collage to alter balance of imagery and type i.e. a bit of paper covering half an image or illustration

-       James Elroy – Crime genre, using photography as the main component, photos of LA

-       No style but sensibility

-       Author comes up with the ideas the designer visualises them

-       Covers should surprise but not mislead you

-       Dissection and reconstruction of elements from the book

-       Colour to suggest an aspect of the book i.e. red can be associated with blood

READ: Read A Smile in the Mind: Witty Thinking in Graphic Design