SB2 Evaluation

The finally outcome successfully visualises the concept, with careful consideration into format and production ensuring the method of distribution was suitable and fitting of the design and initial concept. The idea could be further enhanced by creating a unique hashtag for the social media account allowing the audience to further engage with the topic and the publication. The colour typeface and layout successfully interprets the format of iBooks making the publication readable on a digital platform. The inclusion of errors makes the publication engaging and intriguing to an audience whilst working as an effective way to visualise the topic of human error through all the elements within the design. 

The minimalist style aims to draw more focus to the errors which are minor or drastically notable throughout the publication. The format itself is basic as it takes reference from the standard uniform aesthetic of existing e-publications, like iBooks. The shape pattern along the bottom of the publication works well to visualise a narrative showing the reader where they are within the publication. Not only does the pattern visualise narrative it also visualises an abstract approach to human error by creating an abnormality of colour within a pattern. Other feedback encouraged experimentation with a printed format of the publication with deliberate errors in the production process through printing, trimming and binding. 

Overall design decisions such as type, layout and colour are justified well by visual research references or references fitting of the concept and topic such as the NHS. The only possible development could be to consider how the message could also be delivered more physically, such as could the publication being printed create another method of distribution. Although this method opposes the digital element of the topic so perhaps this is not an appropriate considered development. Although due to this opposing the digital format of the topic this does create an intriguing alternative method of distribution and could create room for exploration.