Research looked into existing branding for fashion designers and photographers. This research also identified the professional finishing method as foiling. Although gold is commonly used silver foil would pair nicely with the clients black and white photography. This meant making a design suitable and appropriate for the finishing method of foiling to be applied.
These examples use a script typeface sometimes paired with a sans serif type. This formed inspiration for the clients design. This created the idea of a script stylised logo of the clients initials paired with a sans serif type such as Helvetica light for the clients full name.
The script stylised logo will be created by brushstrokes in illustrator. The characters of her initials are very stylised like fashion illustrations are. The initials are inspired and interpreted from research into calligraphy.
Further research into calligraphy inspired the style and visual for the logo. This aesthetic will make the logo unique but still fitting of the professional aesthetic the client requested. The brush stroke most appropriate for this style is a varied stroke width fitting of the calligraphy aesthetic. A varied width also adds more depth to a design and appears much less flat. The logo and type will be foiled to produce a high quality finish on a smooth matt stock this will be most effective. Adding a finishing method such as foiling increases the designs outcome whilst effectively meeting the requirements set out by the brief.
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