Tuesday, 5 February 2019

Creative Advertising SB2 : Third Meeting : Initial Ideas

The Idea 
What will you discover - you won't believe it till you see it. 

References 

Magic eye images 
Optical illusions 

Further Research 

How to visualise an experience?


- Interact 
- Engage with it 
- Lights 
- Peoples emotions   
- 5 senses 
- Element of surprise



Initial Visual Ideas

After researching further into references and exhibitions providing an experience. I was able to generate visual layouts and type inspired and relating to the exhibitions hexagonal logo. The visuals aim to visualise an experience through interpreting a light beam due to most exhibitions using light to visualise the experience element of the exhibition. Whilst the connection to the hexagonal logo brands the exhibition as Leeds Arts Uni exhibit. 

Poster layout/format


Digital mock up 


Type created and design using LAU hexagonal logo

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