SB1 : Penguin Children's Cover Award : Research

Existing covers:

Definition:

Word associations from the book and word 'wonder':

- Space 
- Unique 
- Universe 
- Feeling
- Admiration 
- Amazement 
- Friendship
- Tenacity
- Fear
- Kindness

Design should aim to incorporate:
- Friendship
- Tenacity
- Fear
- Kindness


Blurb

'My name is August. I won't describe what I look like. Whatever you're thinking, it's probably worse.'

Auggie wants to be an ordinary ten-year-old. He does ordinary things - eating ice cream, playing on his Xbox. He feels ordinary - inside. But ordinary kids don't make other ordinary kids run away screaming in playgrounds. Ordinary kids aren't stared at wherever they go.

Born with a terrible facial abnormality, Auggie has been home-schooled by his parents his whole life. Now, for the first time, he's being sent to a real school - and he's dreading it. All he wants is to be accepted - but can he convince his new classmates that he's just like them, underneath it all?

WONDER is a funny, frank, astonishingly moving debut to read in one sitting, pass on to others, and remember long after the final page.

The winning design will need to:

• have an imaginative concept
• be an original interpretation of the brief
• be competently executed with strong use of typography
• appeal to the broadest possible audience for the book
• show a good understanding of the marketplace
• have a point of difference from other books that it will be competing
  against in the market
• be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops