SB1 Initial Research : Bangor Optometrists

Inspiration 
Howard Street 


Existing practices 
- Vision Express
- Specsavers
- Mackey Optician's 
- Howard Street 
- Orla Ramsden Opticians 


Client wants/needs
- Script handwritten type
- Liked existing branding of Howard street and client wanted to incorporate a similar style into the design in some way.
- Legible
- Suitable for bay window 
- Include the numbered address (110 HSt)


Initial ideas 
Initial. Ideas experiment with layout, kerning and typefaces. However, initially the client was still undecided on the name hence some of the mock ups having different names. ‘Bangor Optometrists’ was finally decided as the name. Once this was decided it was possible to further refine and develop some of the initial ideas.