COLOUR THEORY
SYSTEMATIC COLOUR
Perception of colour
HOW TEXT IS PRESENTED USING COLOUR?
Feeling of the text changes may appear lighter on different backgrounds
COLOUR THEORIES
Physical colour Phsyiological Psychological – how you perceive colour
Primary
Secondary and Tertiary colours
Hue - one colour
Colour- one or several hues
Colour+Hue are often interchangeable terms
Chroma refers to all colour including shades tints and tones
Chromatic value is a combination of all of these
= hue + tone + saturation
Terms
Intensity
Saturation
Brilliance
Terms relating to higher and lower degrees of vividness
Shades are hues plus black
Tints are hues plus white
Tones meanwhile are hues plus grey
Colour is always a relationship
Pantone is a universal colour system used to define and decide colour, commonly used in print.
JOHANNES ITTEN – THE ART OF COLOUR
Contrast of Hue
WHEN COLOURS ARE PLACED NEXT TO EACH OTHER THEY APPEAR IN THEIR HIGHEST INTENSITY BECAUSE THEY’RE NEAR TERTIARY COLOURS.
Contrast of Light & Dark Saturation
CREATING THE FEEL OF A 3D FORM BY LOOKING AT LIGHT AND DARK
Contrast of Temperature
HUES THAT CAN BE CONSIDERED WARM OR COOL… HOW YOU PERCIEVE COLOUR…
Complementary Contrast
COMPLEMENTS EACH OTHER TO THE MAXIMUM VIVIDNESS WHEN PLACED ADJACENT – VIBRATING BOUNDARY
Simultaneous Contrast
Colours change against colours they are presented next to – HOW YOU PERCIEVE COLOUR
FRANCOIS MORELLET – created a grid using the Odd and Even Numbers of a Telephone Directory 1960
ANDY WARHOL – Paint by numbers
JENNIFER BARTLETT – looks at the volume of colour and how you perceive it
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