The Clothing Lounge: Welcome Pack Design

The concept of this initial Welcome Pack design by me was to refine existing work and aim to develop a more modern high-end finish. After all the Welcome Pack is probably one of the most important publications of the brand. The typeface of the brand Anderson Grotesk is kept simple in this design by only using a bold and light weighting and a larger scaled title and smaller scale body text kept consistent throughout. I will await my first feedback for this initial design before any further development. 

Work Experience: The Clothing Lounge Interview

Before the interview process I had to complete two tasks, to ensure my capability and showcase the standard of my work. The tasks involved designing a Newsletter with supplied content and designing some form of packaging, so I chose a luxury bag. After sending in my designs it was requested that I scheduled an interview. One of the first questions the Director Sam Burke asked me was to explain my concept for these designs. I explained my concept was to fit into the brand guidelines as much as I was aware of visually at this stage and to create sophisticated minimal designs that showcase the brands high quality and success. 

Sam's feedback on my designs was "I love them both and they fit with the brand so well." In all honesty I was preparing myself for some harsh criticism being this was my first real engagement with a client outside the Freelance environment. A day after my interview first thing I received an email from Sam saying how impressed she was with my interview and I was offered the job. Below are some of the questions and answers I gave during my interview. 

Tasks - The Brief

My Design Outcomes

Telephone Interview

Why are you right for this role?
I love Fashion and would love a job to combine my love of fashion and skills I have acquired from studying Graphic Design. Also having attended New York Fashion Week I think I can bring that inspiration I gained from attending into this job role. 

What are your strengths?
Editorial Design and Branding. I have always loved editorial publications so it is something I am interested in and from creating brands for my own Freelance clients it is definitely one of my strengths. 

What are your weaknesses?
In terms of Graphic Design, I would say UI and App design purely because I haven't had much experience yet designing for applications. 

Why do you want to join The Clothing Lounge Team?
As an already successful fashion company I would like to be able to learn how the industry works first hand. Whilst also combining my love of Fashion and Graphic Design as my job role. 

Work Experience: The Clothing Lounge Communication Structure

Asana

Mail Chimp

Working for The Clothing Lounge has enabled me to engage with working as a team in industry. The Clothing Lounge use two main sites to engage in communication and the design process these include Asana and Mail Chimp. I have watched tutorials to familiarise myself before engaging with these platforms myself as both are new to me. My initial thoughts are asana is an effective platform to engage as a team, interact and let team members know what stage you are at, this is crucial within the design process. 

Something More : Feedback

Feedback received highlighted our group as confident presenters. Feedback was also very positive on the method of presentation, using social media platform Tumblr. The audience acknowledged this was a unique interesting way to present and worked well with the topic of 'cursors' we were presenting. The only considerations were inclusive of further development and how we could push the topic further. 

How we worked as a group:

Overall the group worked well, everyone contributed and worked well as a team. It was nice to work with people I haven't worked with before. The work we produced in such a short time period reflected how well we worked together as a group. We produced high quality work due to working well as a group and effective time management. The group was well organised and managed amongst ourselves. 

Something More : Preparing the Presentation

Preparing the presentation involved working together as a group to combine our contributions and add them to our presentation format, Tumblr. We chose Tumblr as an alternative more interesting way to present. Further preparation involved writing up a script which we worked well to do collaboratively as a group. My individual contributions can be seen below. 

Something More - One Week Brief

The Brief: Present a mundane word in an interesting way. 

Word: Cursor 

Considerations: The word cursor in different situations, everyday, employment, transportation and romance. 

Other considerations:
- Utilities or uses?
- What does it do for you?
- Slogan acronym e.g. 'k. e. r. b. s.' 
- Description of objects to inform design

Other sources
- Empowering - TED Talk 
- Surprise 
- Event 
- Unboring 


Initial Thoughts:
We worked well together as part of a group and it was good to work with people we had not worked with before. The group worked well collaboratively with initial ideas and planned good time management. Initially we looked into the history and word associations surrounding the word 'cursor' Then it was discussed how we could make our topic and presentation interesting to an audience. Video methods, gifs, memes and alternative methods of presenting including Tumblr were discussed. 

Something More Studio

What can design do?

- How you feel

- Have an impact 

- Make something better 

• Work with Hungry Sandwich Club collaboratively on projects 
• Team of four people founded by three of them
• Collaborate with people better 
• Never stop questioning what you are doing?
• Be uncomfortable 
• What's the reason to exist?
• Research/look into York Mediale 2018, branding 
• Challenge ideas and preconsumptions 
• How work exists in real world 
• Can designs be engaged with (interactive)